MY STORY

I am an entrepreneur, author, and international trade expert passionate about building brands that blend craftsmanship, design, and technology. With a foundation in International Trade, an MBA in International Marketing from Çukurova University, and a Ph.D. in International Business Management from St. Clements University, I have spent my career helping companies expand into global markets while creating my own brands in the luxury and e-commerce space.

As the Founder of LEATHERE, I design and build a premium leather brand focused on bags, wallets, watch straps, shoes, and Apple accessories crafted for the global market. Alongside this, I launched WBOXGO, a boutique marketplace connecting artisanal and design-driven brands with U.S. consumers. My expertise spans Shopify e-commerce, digital marketing, brand storytelling, and export strategy, with a strong focus on the U.S. and European markets.

Earlier in my career, I worked in international trade operations at Göl-Taş Cement Factory and Acar Group before serving as Export Manager and later Marketing Manager at WİNSA, a Sabancı Holding brand. I also spent four years as a trainer and consultant at TOBB (ITSO), where I conducted international marketing projects, built dealer networks in countries including Belgium, Germany, Ukraine, and Romania, and contributed to increasing Turkey’s export potential.

I am the author of two books, “The Man Who Doesn’t Give You His Business Card” and “Marketing 3.5”. I regularly deliver trainings, seminars, and speeches on international branding, sales, foreign trade, e-commerce, and entrepreneurship, working with companies ranging from startups to some of the world’s top 500 firms.

Highlights of my work include:

Brand Building: Developing LEATHERE into a recognized luxury leather brand with a strong online presence.

E-commerce Growth: Scaling brands across Shopify, Etsy, and Amazon with tailored marketing strategies including Meta Ads, Pinterest campaigns, and influencer partnerships.

Mentorship: Guiding entrepreneurs on digital expansion, storytelling, and international trade opportunities.

Innovation: Exploring the future of retail through AI-powered tools, lifestyle branding, and cross-industry collaborations.

I believe in originality, long-term value, and community-driven growth. My mission is to build and mentor brands that don’t just sell products, but tell stories, inspire lifestyles, and connect cultures.